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Our Unique Approach to Reputation Management

Updated: Oct 10, 2023

In today's digital age, a strong online reputation can be a make-or-break factor for businesses. Reputation management companies have become a vital partner for many enterprises seeking to improve their online standing. However, not all reputation management firms operate efficiently for every industry. Many Reputation Management companies operate with a SaaS (Software as a Service) based model. Companies like Bird Eye and GoHighLevel use a company's existing database of clients, generate an algorithm to select a population of past clients and then invite them to post a positive online review. In many industries this approach does work to a certain extent but this option isn't available to new companies or companies in industries where they don't want to interact with their old clients. These companies may ask the question, how do we grow our online reviews and ratings? The solution? The Reputation MD, a company that differentiates itself from standard reputation management companies using a unique practice. Our approach to FTC-compliant review generation does not rely on the harvesting of existing databases and levels the playing field for businesses that are unfairly judged by review watch dog sites such as Yelp, Google, and the Better Business Bureau.

A business is flooded with reviews

The Problem with Database Harvesting for Reputation Management

Traditional reputation management companies often resort to database harvesting to generate reviews for their clients. This practice involves scraping customer information from various sources, such as purchase history or email lists, and then sending out requests for reviews. While this might seem like a convenient way to boost online reputation, it raises two large concerns:

  1. Privacy Concerns: Database harvesting can infringe on customer privacy rights. It often involves collecting personal information without proper consent, potentially leading to legal issues and damage to a company's reputation.

  2. Review Gating: Soliciting reviews from an existing customer database can lead to inauthentic reviews. Many tools that collect surveys and then encourage positive surveys to leave a review while not doing the same for negative surveys are practicing what is called Review Gating. Review gating is illegal according to the FTC and goes against many websites like Google's Terms of Service. Review gating also includes compensating customers to leave a positive review as it influences them to leave a good review no matter the circumstance. Many businesses skirt around regulations involved with review gating so the water becomes muddied.

  3. Threat of Poking a Sleeping Bear: There are many industries that risk as the saying goes, poking a sleeping bear by contacting their past clients. These are industries with high amounts of negative reviews that don't want to contact their past clients to give them a chance to leave them a potentially negative review. Industries such as HVAC, Pest Control, Legal Firms, Tax Relief, Assisted living, Construction, and many more.

The Reputation MD's Unique Approach to Review Growth

Reputation MD takes a fundamentally different approach to review generation that prioritizes ethics, authenticity, and FTC compliance. We have developed a unique system that leverages a network of nationwide secret shoppers to ensure legitimate marketplace interactions with businesses. Here's how our process works:

1. Legitimate Marketplace Interactions

We believe that genuine reviews should stem from real interactions between customers and businesses. Our secret shoppers act as genuine customers who engage with businesses online. They have real conversations, ask questions, and seek information about products or services.

2. Encouraging Ethical Reviews

Reputation MD strongly discourages any form of paid review generation. Instead, we encourage businesses to focus on providing exceptional service and addressing customer concerns. Our secret shoppers do not receive compensation for leaving reviews, ensuring the authenticity of the feedback.

3. FTC Compliance

Our entire process is designed to be fully compliant with FTC regulations. We prioritize transparency and authenticity to ensure that our clients' online reputation remains untarnished by potential legal issues.

The Benefits of the Reputation MD's Approach

Choosing Reputation MD over traditional reputation management companies offers several key advantages:

1. Ethical Practices

We uphold the highest ethical standards in our industry. Our approach respects customer privacy, fosters authenticity, and complies with FTC guidelines, safeguarding your business's reputation and legal standing.

2. Authentic Reviews

By emphasizing real interactions and discouraging paid reviews, Reputation MD ensures that the reviews generated for your business are genuine and trustworthy. This authenticity resonates with potential customers and builds trust in your brand.

3. Legal Protection

Choosing Reputation MD means reducing the risk of FTC violations associated with deceptive review practices. Our approach shields your business from potential legal consequences, saving you time, money, and reputation damage.

4. Long-Term Reputation Growth

Our focus on genuine interactions and ethical reviews fosters a long-term approach to reputation management. We help you build a sustainable and positive online reputation that withstands the test of time.

5. No Need for Hands On Monitoring

The Reputation MD will manage the generation of the reviews and sends reports to all of its clients. No need to stress and worry about it from a hands on perspective. Let us do what we do best and reap the rewards.


In an era where online reputation can significantly impact business success, it's crucial to choose a reputation management partner that aligns with your values and operates ethically. Reputation MD stands apart from standard reputation management companies by offering a transparent, FTC-compliant, and ethical approach to review generation. Our commitment to authenticity, privacy, and compliance ensures that your online reputation is not just enhanced but also safeguarded for the long term. Choose Reputation MD for a reputation management solution that truly reflects the integrity of your business.


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